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Writer's pictureWilliam John

Generation Start-up: How Egypt’s OneOrder is making F&B supply chains more efficient

The company, founded during the pandemic, raised $1m last month

As experienced restaurateurs, Tamer Amer and Karim Maurice were acutely aware of the pain points of their business.


“The most challenging part of being a restaurateur in Egypt has been sourcing the supplies due to the inefficient and inconsistent supply chain in our part of the world,” says Mr Amer, a restaurateur with nearly 25 years of experience.


BUSINESS,STARTUPS,TECHNOLOGY,EGYPT


“I have waited for years for a Sysco type company to open in Egypt but it didn’t happen, so I decided to do something about it.”


The duo founded OneOrder, an online business-to-business platform that facilitates order processing and communication between restaurants and suppliers.


Founded in October last year, the Cairo-based company aims to address inefficiencies and structural problems faced by restaurants when sourcing supplies, such as inconsistent prices, unreliable quality and irregular delivery timings.


This type of service did not exist in Egypt before,” Mr Amer explains.

OneOrder allows restaurant owners in Egypt to interact with a number of small, fragmented suppliers and vendors from whom they source their products, including meat, vegetables and equipment. The founders did not disclose the number of their existing clients and suppliers.


“My experience in the food and beverage industry means I know what restaurant owners need … it is a reliable, timely supply of quality goods at a consistent price — without the stress of managing various suppliers on a daily basis,” Mr Amer says.


“We believe restaurants should be focused on delivering high-quality experiences and services to their customers without having to worry about sourcing and procurement … and OneOrder is on a mission to materialise it.”


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